Friday, May 2, 2008

The Chinese Have Landed!

Yes, the Chinese have landed! At least that seemed to be the message at a Seminar I attended this morning in Kota Kinabalu.

The half-day seminar was organised by Scott & English (M'sia) Sdn Bhd (S&E) of Kuala Lumpur through its Sabah branch. Its purpose was to introduce air conditioners manufactured by the Midea group of China.

Midea is a household name in China when it comes to home appliances and other electrical items, just like Sony and Panasonic are in Japan. Founded in 1968, it is now the world's largest manufacturer of fans and 2nd largest for air cons in terms of units.

For the purpose of marketing Midea products in Malaysia, S&E has formed a joint-venture company with Midea of China and the result is S&E Electronics Sdn Bhd.

The seminar was well-attended by industry players and electrical dealers from all over Sabah and Labuan. To make it worth their while, it ended with lunch at the plush hotel where the seminar was held.

Among those present at the seminar were Mr Ng Kong Chin, CEO of both S&E M'sia and S&E Electronics; Mr Elvis Chan and Mr CH Yip, joint-general managers of S&E Electronics; Mr Eric Lo, East M'sia area manager for S&E Electronics; and Mr Andy Wong, Sabah area manager for S&E M'sia.

Picture: (From left) Andy, Yip, Chan and Ng giving the thumbs up for Midea air con products (background).

No comments: